Hugh Hefner Saves the Hollywood Sign… Too Bad We’re Already 4 Letters Down

In a plot straight out of a Frank Capra movie, our swell little town had just 5 days to find the money to keep evil land developers from building luxury housing that would block the Hollywood sign. Well, Smoggers, rejoice! We’ve been saved by local hero… Hugh Hefner.

The original sign in 1923. via Mitch Glaser

Yep, Hef funded the $900,000 we needed to stave off developers and save our piece of Hollywood history from becoming nearly invisible. Now we just have the smog to contend with. But what would our city be without that sign? It’s already seen its share of changes, from losing the original -LAND (Could you imagine driving down Hollywoodland Boulevard?) and the city prohibiting hikers from checking it out up close. But at least it’s still there, a bright white image in the dusty canyon landscape.


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