Tonight marks the first night of Coachella, the annual music festival in Indio, where young hipsters drink, drug, and descend into desert madness. It’s sure to be a fun time for all those attending – but for many, it almost didn’t happen this year. After the economic tailspin of the past year, promoters and backers almost didn’t put the music fest on this year for fear tickets wouldn’t sell and people wouldn’t make the exodus to Indio to hear many of their favorite (and soon-to-be-discovered favorite) bands play.
This may be news to some, as anyone who considered going knows that a ticket to the 3-day event costs $269.00. Unlike past years, concert goers won’t be able to get one-day passes, or any of the other luxuries offered before. No, this year, it’s all or nothing. I don’t deny this is a smart strategy for the festival – as they can basically force people who would come out for only day now stay for three – increasing ticket sales, hotel room occupancies for the weekend, and overall consumption across the board. Everyone seems to be happy – except the concertgoers forced into extra days they wouldn’t have otherwise paid for. Regardless, even with petitions, and vocal opposition, tickets have sold out, and the weekend will rock on all the same.
Contact the author at email@example.com.